Free tool for agencies & freelancers
Does your website say
how you use AI?
Enter your agency's website. We read it the way a client checking up on you would, and show what they find: an AI policy, a statement in your legal pages, or only the word AI on your homepage. Free, no signup.
We read your homepage, the pages it links to about AI, common AI policy addresses, your sitemap and up to four legal pages, as a client would. Takes about ten seconds. We do not keep the address you check.
Why clients look
Most agencies mention AI. Almost none say how they use it.
In October 2026 we read the websites of 104 small agencies in the US and UK. 37% mentioned AI on their homepage, but only 6% said anywhere in writing how they use it on client work, and 2 published an AI policy page. The full method, the examples and the seven holding groups are in the agency AI policy audit, also published as a citable report (doi:10.5281/zenodo.23570587).
Clients are asking. In a World Federation of Advertisers survey of 48 of the world's biggest advertisers, 80% had concerns about how their agencies use generative AI.[WFA 2024] A written statement answers the question before it comes up on a call or in a procurement form.
If the check finds nothing, the AI terms generator writes a client AI statement and contract clauses from where you actually use AI, and the same documents are a Notion template and open templates on GitHub. To see how other agencies word theirs, browse the agency AI policy library.
What the check counts
- An AI policy page
- A page whose subject is your own use of AI, found through your links, your sitemap or the usual addresses (such as /ai-policy or /responsible-ai), whose address or title says so and that mentions AI at least three times. Blog posts about AI policy do not count.
- A statement in your legal pages
- A section of your privacy policy, terms or another legal page under a heading that names AI and how it is used, such as "Use of artificial intelligence" or "AI-assisted tools".
- AI on your homepage
- Every mention of AI, artificial intelligence, generative AI, machine learning, ChatGPT or LLMs in your homepage's text, with the sentences around the first few.
These are the definitions of the audit, applied to one site. The check reads words, not meaning, so read the passages it quotes, and it cannot see a statement in a proposal, a contract or a page it did not reach.
Questions agencies ask
What should an agency's AI statement say?
Where you use AI (research, first drafts, images, reporting), who reviews AI-assisted work before the client sees it, what never goes into an AI tool (the client's confidential information and personal data without consent), how AI-generated media is labelled, and who owns the result. The free AI terms generator writes one from your answers.
Where should we publish it?
On a page of its own, linked from your footer next to your privacy policy, so a client can find it and you can send the link. Of the agencies in our audit that said how they use AI, four did it inside a privacy policy or terms and two on a page of its own.
Is a section in our privacy policy enough?
It is better than nothing, and the check counts it. But a privacy policy is about personal data, and clients rarely read one before signing. A short page that answers the questions clients actually ask is easier to find and to point to in a proposal.
Why can't the checker read my site?
Some sites show their text only after scripts run in a browser, and some hosts answer automated readers with a security check instead of the page. The result says which happened. Search engines and AI assistants reading your site may run into the same thing.
Sources: BigPipe: Agency AI policy audit, October 2026 (104 agency websites read on October 19, 2026; counts as CSV). World Federation of Advertisers (September 2024): Eighty percent of brands have concerns about agency use of GenAI.
The check runs when you ask for it and reads only public pages. We do not save the address you enter or what the check finds.