Agency AI policy library
Firebrand's AI policy, read and compared
Named people own each deliverable, nothing is made entirely by AI, no confidential material goes into LLMs, and AI use is explained on request.
“At no point will Firebrand claim work entirely created by an AI to be that of a member of the team.”Read the policy on firebrand.marketing
- Agency
- Marketing agency
- Country
- United States
- Published as
- policy page
- Policy date
- Not stated
- Tells clients
- Explains when a client asks
- Read in full
- October 25, 2026
What it commits to, in its own words
8 of the 8 commitments the library compares. Each is ticked only because the policy states it as Firebrand's own practice; the words under it are quoted from the policy.
- Human review
- “No deliverables will be produced entirely by AI tools, and all work will be reviewed by our team for accuracy and authenticity.”
- Explains when a client asks
- “We will disclose to clients on request how we are using AI tools to deliver their campaigns.”
- When the client asks: how other agencies word it
- Client data rule
- “confidential material will not be added to the input fields of LLMs where such material may be ingested into the model itself.”
- Says what AI never does
- “No deliverables will be produced entirely by AI tools”
- Ownership and originality
- “will not engage in any ‘deepfake’ activities that GenAI can create.”
- Named owner
- “All work will be directed by specific individuals who are ultimately responsible for the work product.”
- Client can limit AI
- “Clients can request that this be done manually if they prefer.”
- Names its tools
- “Firebrand uses tools such as Canva, Midjourney, Adobe Firefly for concepts, storyboards and image generation.”
Tools named: ChatGPT, Grammarly, Canva, Midjourney, Adobe Firefly, Fathom, Zoom, Otter.ai, HubSpot, Asana, Microsoft 365
Policies to read next
- JPLMarketing agency · 7 of 8 commitmentsClient data goes only into AI tools contractually barred from training on it, IP is discussed before lightly edited AI output, and deepfakes are ruled out.
- Marketing PartnersMarketing agency · 7 of 8 commitmentsPresident is AI Oversight Lead; contracts state AI use and client opt-outs; standard 'Human reviewed' label; confidential data only in no-training environments; quarterly bias audit.
- Net BrandingMarketing agency · 7 of 8 commitmentsA table of where AI helps and who reviews it, the Director accountable, and a client opt-out that states the effect on time and cost.
- EvenboundMarketing agency · 6 of 8 commitmentsLists its approved tools by name, says when AI shaped content, never shares client data with AI without consent, and stops AI on request.
From Firebrand?
If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:
https://bigpipe.agency/agency-ai-policies/firebrand<a href="https://bigpipe.agency/agency-ai-policies/firebrand">Our AI policy in the agency AI policy library</a>Read on October 25, 2026 from www.firebrand.marketing/ai-policy/. The quoted words belong to Firebrand and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.