Agency AI policy library
JPL's AI policy, read and compared
Client data goes only into AI tools contractually barred from training on it, IP is discussed before lightly edited AI output, and deepfakes are ruled out.
“We input client data only into those AI tools that are contractually required to protect data security and confidentiality and that do not use such data to train or improve their underlying models.”Read the policy on jpl.agency
- Agency
- Marketing agency
- Country
- United States
- Published as
- blog post
- Policy date
- April 24, 2026
- Tells clients
- Tells clients up front
- Read in full
- October 26, 2026
What it commits to, in its own words
7 of the 8 commitments the library compares. Each is ticked only because the policy states it as JPL's own practice; the words under it are quoted from the policy.
- Human review
- “We always review AI-generated content and apply human professional judgment, editing and refinement before it is included in a final work product.”
- Tells clients up front
- “We are transparent about our use of AI technology with teammates, clients and partners when it meaningfully contributes to the product we create.”
- When AI shapes the work: how other agencies word it
- Client data rule
- “We input client data only into those AI tools that are contractually required to protect data security and confidentiality and that do not use such data to train or improve their underlying models.”
- Says what AI never does
- “We do not use AI to create deceptive or misleading content, including deepfakes or synthetic media that misrepresents individuals, organizations or events.”
- Ownership and originality
- “If a client requests or authorizes use of AI-generated content with limited modification, we will discuss intellectual property and ownership implications and ensure agreement before moving forward.”
- Named owner
- “We evaluate and monitor the AI tools we adopt with a cross-disciplinary team to ensure alignment with our standards for legal compliance, risk mitigation, environmental impact, intellectual property controls, data security and avoidance of bias.”
- Client can limit AI
- “We always comply with client agreements, policies and directives in using AI technology”
Not stated in the policy as we read it
- Names its tools. Names the specific AI tools the agency uses or has approved.
Policies to read next
- FirebrandMarketing agency · 8 of 8 commitmentsNamed people own each deliverable, nothing is made entirely by AI, no confidential material goes into LLMs, and AI use is explained on request.
- Marketing PartnersMarketing agency · 7 of 8 commitmentsPresident is AI Oversight Lead; contracts state AI use and client opt-outs; standard 'Human reviewed' label; confidential data only in no-training environments; quarterly bias audit.
- Net BrandingMarketing agency · 7 of 8 commitmentsA table of where AI helps and who reviews it, the Director accountable, and a client opt-out that states the effect on time and cost.
- EvenboundMarketing agency · 6 of 8 commitmentsLists its approved tools by name, says when AI shaped content, never shares client data with AI without consent, and stops AI on request.
From JPL?
If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:
https://bigpipe.agency/agency-ai-policies/jpl<a href="https://bigpipe.agency/agency-ai-policies/jpl">Our AI policy in the agency AI policy library</a>Read on October 26, 2026 from jpl.agency/news/jpls-ai-point-of-view/. The quoted words belong to JPL and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.