Agency AI policy library
Arc Intermedia's AI policy, read and compared
Splits what AI helps with from what it never does (publishing, strategy), keeps client data out of public tools, and lists the tools it uses.
“AI is never in the driver’s seat. It doesn’t hit publish.”Read the policy on arcintermedia.com
- Agency
- Marketing agency
- Country
- United States
- Published as
- policy page
- Policy date
- Not stated
- Tells clients
- Tells clients up front
- Read in full
- October 25, 2026
What it commits to, in its own words
5 of the 8 commitments the library compares. Each is ticked only because the policy states it as Arc Intermedia's own practice; the words under it are quoted from the policy.
- Human review
- “nothing reaches you until a real person reviews it, improves it, and approves it.”
- Tells clients up front
- “We’re always transparent when AI plays a supporting role.”
- Whenever AI is used: how other agencies word it
- Client data rule
- “We don’t feed client data into public AI tools.”
- Says what AI never does
- “AI is never in the driver’s seat. It doesn’t hit publish. It doesn’t make strategic decisions.”
- Names its tools
- “Below, you’ll find a carefully selected list of AI-powered platforms that boost our workflow, spark creativity, and help us deliver better results.”
Tools named: ChatGPT, Perplexity, Google Gemini, Claude, Microsoft Copilot, Cognizo, SEMrush, ClickUp, HubSpot
Not stated in the policy as we read it
- Ownership and originality. Addresses copyright, ownership, originality checks, or consent for using a person's image or voice.
- Named owner. Names the person, role or group accountable for how the agency uses AI.
- Client can limit AI. Clients can limit or exclude AI on their work, or the agency follows the client's own AI rules.
Policies to read next
- EvenboundMarketing agency · 6 of 8 commitmentsLists its approved tools by name, says when AI shaped content, never shares client data with AI without consent, and stops AI on request.
- FirebrandMarketing agency · 8 of 8 commitmentsNamed people own each deliverable, nothing is made entirely by AI, no confidential material goes into LLMs, and AI use is explained on request.
- Good2bSocialMarketing agency · 6 of 8 commitmentsNever sends anything written entirely by AI, keeps AI away from website code, legal agreements and client strategy, and approves Jasper as its tool.
- Visible AdsMarketing agency · 5 of 8 commitmentsPPC agency flags Smart Bidding and other AI strategies in monthly reports, bans autonomous campaign changes, and reviews the policy quarterly.
From Arc Intermedia?
If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:
https://bigpipe.agency/agency-ai-policies/arc-intermedia<a href="https://bigpipe.agency/agency-ai-policies/arc-intermedia">Our AI policy in the agency AI policy library</a>Read on October 25, 2026 from www.arcintermedia.com/company/ai-usage-policy/. The quoted words belong to Arc Intermedia and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.