Agency AI policy library
Visible Ads's AI policy, read and compared
PPC agency flags Smart Bidding and other AI strategies in monthly reports, bans autonomous campaign changes, and reviews the policy quarterly.
“Our monthly reports note when AI-driven strategies (such as Smart Bidding or automated audience expansion) are in use.”Read the policy on visible-ads.com
- Agency
- Marketing agency
- Country
- United Kingdom
- Published as
- policy page
- Policy date
- May 2026
- Tells clients
- Tells clients up front
- Read in full
- October 30, 2026
What it commits to, in its own words
5 of the 8 commitments the library compares. Each is ticked only because the policy states it as Visible Ads's own practice; the words under it are quoted from the policy.
- Human review
- “Every AI-assisted decision at Visible Ads is reviewed and approved by a member of our team.”
- Tells clients up front
- “Our monthly reports note when AI-driven strategies (such as Smart Bidding or automated audience expansion) are in use.”
- Whenever AI is used: how other agencies word it
- Client data rule
- “Client campaign data is never shared with third-party AI training datasets.”
- Says what AI never does
- “We do not allow fully autonomous campaign changes without human review.”
- Names its tools
- “Automated bidding strategies and performance forecasting powered by platform-native AI (Google Smart Bidding, Microsoft auto-bidding) to maximise return on ad spend.”
Tools named: Google Smart Bidding, Microsoft auto-bidding
Not stated in the policy as we read it
- Ownership and originality. Addresses copyright, ownership, originality checks, or consent for using a person's image or voice.
- Named owner. Names the person, role or group accountable for how the agency uses AI.
- Client can limit AI. Clients can limit or exclude AI on their work, or the agency follows the client's own AI rules.
Policies to read next
- Arc IntermediaMarketing agency · 5 of 8 commitmentsSplits what AI helps with from what it never does (publishing, strategy), keeps client data out of public tools, and lists the tools it uses.
- EvenboundMarketing agency · 6 of 8 commitmentsLists its approved tools by name, says when AI shaped content, never shares client data with AI without consent, and stops AI on request.
- FirebrandMarketing agency · 8 of 8 commitmentsNamed people own each deliverable, nothing is made entirely by AI, no confidential material goes into LLMs, and AI use is explained on request.
- Good2bSocialMarketing agency · 6 of 8 commitmentsNever sends anything written entirely by AI, keeps AI away from website code, legal agreements and client strategy, and approves Jasper as its tool.
From Visible Ads?
If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:
https://bigpipe.agency/agency-ai-policies/visible-ads<a href="https://bigpipe.agency/agency-ai-policies/visible-ads">Our AI policy in the agency AI policy library</a>Read on October 30, 2026 from visible-ads.com/ai-policy/. The quoted words belong to Visible Ads and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.