Agency AI policy library
Gravity Global's AI policy, read and compared
Contract addendum: AI used by default unless the SOW prohibits it; client owns AI-assisted deliverables, but the agency disclaims infringement and client holds it harmless.
“Agency will not use Client Content to train or develop any general-purpose large language model, whether owned by Agency or a third party, and will not use Client Content for the benefit of any other Agency client.”Read the policy on gravityglobal.com
- Agency
- Marketing agency
- Published as
- section of a legal page
- Policy date
- Not stated
- Tells clients
- Tells clients up front
- Read in full
- October 30, 2026
What it commits to, in its own words
5 of the 8 commitments the library compares. Each is ticked only because the policy states it as Gravity Global's own practice; the words under it are quoted from the policy.
- Human review
- “Agency will use commercially reasonable efforts to ensure human review and validation of all outputs generated by AI Tools prior to presentation or delivery to Client.”
- Tells clients up front
- “This AI Addendum reflects Agency’s commitment to provide Client with transparency regarding how Agency uses artificial intelligence tools to support its work”
- A standing statement: how other agencies word it
- Client data rule
- “Agency will not use Client Content to train or develop any general-purpose large language model, whether owned by Agency or a third party, and will not use Client Content for the benefit of any other Agency client.”
- Ownership and originality
- “Agency further assigns any and all intellectual property rights it has in any Deliverables or work product generated in connection with the Services to Client.”
- Client can limit AI
- “Unless expressly prohibited in a Statement of Work (“SOW”), Agency will use AI Tools in connection with its provision of Services and/or Deliverables in accordance with this AI Addendum.”
Not stated in the policy as we read it
- Says what AI never does. Names work the agency does not hand to AI (strategy, final creative, publishing, and the like).
- Named owner. Names the person, role or group accountable for how the agency uses AI.
- Names its tools. Names the specific AI tools the agency uses or has approved.
Policies to read next
- FirebrandMarketing agency · 8 of 8 commitmentsNamed people own each deliverable, nothing is made entirely by AI, no confidential material goes into LLMs, and AI use is explained on request.
- JPLMarketing agency · 7 of 8 commitmentsClient data goes only into AI tools contractually barred from training on it, IP is discussed before lightly edited AI output, and deepfakes are ruled out.
- Marketing PartnersMarketing agency · 7 of 8 commitmentsPresident is AI Oversight Lead; contracts state AI use and client opt-outs; standard 'Human reviewed' label; confidential data only in no-training environments; quarterly bias audit.
- Net BrandingMarketing agency · 7 of 8 commitmentsA table of where AI helps and who reviews it, the Director accountable, and a client opt-out that states the effect on time and cost.
From Gravity Global?
If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:
https://bigpipe.agency/agency-ai-policies/gravity-global<a href="https://bigpipe.agency/agency-ai-policies/gravity-global">Our AI policy in the agency AI policy library</a>Read on October 30, 2026 from www.gravityglobal.com/artificial-intelligence-addendum. The quoted words belong to Gravity Global and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.