Agency AI policy library
Heinz Marketing's AI policy, read and compared
Formal staff-wide policy: no PII in AI tools, data minimisation, copyright clearance of all AI content, misuse handled through disciplinary procedures, reviewed annually.
“Any content created using AI platforms will be reviewed and cleared for potential copyright or legal issues.”Read the policy on heinzmarketing.com
- Agency
- Marketing agency
- Country
- United States
- Published as
- policy page
- Policy date
- September 13, 2024
- Tells clients
- Tells clients up front
- Read in full
- October 30, 2026
What it commits to, in its own words
5 of the 8 commitments the library compares. Each is ticked only because the policy states it as Heinz Marketing's own practice; the words under it are quoted from the policy.
- Human review
- “We will validate the outputs of AI to avoid errors or inaccuracies in client deliverables and prevent the spread of misinformation.”
- Tells clients up front
- “We will be transparent about when and how AI is used, both internally and with clients.”
- A promise to be open: how other agencies word it
- Client data rule
- “We will not upload any personally identifiable information (PII) (like names, email addresses, etc.) or personal data of any individuals (like phone numbers) when using AI platforms, and anonymized data will be used whenever possible.”
- Says what AI never does
- “We will also avoid using AI in any manner that could be considered discriminatory, biased, or invasive.”
- Ownership and originality
- “Any content created using AI platforms will be reviewed and cleared for potential copyright or legal issues.”
Not stated in the policy as we read it
- Named owner. Names the person, role or group accountable for how the agency uses AI.
- Client can limit AI. Clients can limit or exclude AI on their work, or the agency follows the client's own AI rules.
- Names its tools. Names the specific AI tools the agency uses or has approved.
Policies to read next
- FirebrandMarketing agency · 8 of 8 commitmentsNamed people own each deliverable, nothing is made entirely by AI, no confidential material goes into LLMs, and AI use is explained on request.
- Good2bSocialMarketing agency · 6 of 8 commitmentsNever sends anything written entirely by AI, keeps AI away from website code, legal agreements and client strategy, and approves Jasper as its tool.
- JPLMarketing agency · 7 of 8 commitmentsClient data goes only into AI tools contractually barred from training on it, IP is discussed before lightly edited AI output, and deepfakes are ruled out.
- Marketing PartnersMarketing agency · 7 of 8 commitmentsPresident is AI Oversight Lead; contracts state AI use and client opt-outs; standard 'Human reviewed' label; confidential data only in no-training environments; quarterly bias audit.
From Heinz Marketing?
If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:
https://bigpipe.agency/agency-ai-policies/heinz-marketing<a href="https://bigpipe.agency/agency-ai-policies/heinz-marketing">Our AI policy in the agency AI policy library</a>Read on October 30, 2026 from www.heinzmarketing.com/ai-use-policy/. The quoted words belong to Heinz Marketing and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.