Agency AI policy library
Impulse Creative's AI policy, read and compared
Says AI runs through all its delivery, keeps client data out of consumer AI tools, and ships every client AI agent with an owner, scope and logs.
“What we don't do is disguise generated work as artisanal, or bill AI-speed work at hand-speed rates.”Read the policy on impulsecreative.com
- Agency
- Marketing agency
- Country
- United States
- Published as
- policy page
- Policy date
- August 2026
- Tells clients
- Tells clients up front
- Read in full
- October 25, 2026
What it commits to, in its own words
4 of the 8 commitments the library compares. Each is ticked only because the policy states it as Impulse Creative's own practice; the words under it are quoted from the policy.
- Human review
- “every deliverable passes human review before it ships to a client.”
- Tells clients up front
- “AI runs throughout our delivery: research, drafting, code, and the agents we operate internally. We describe this at capability level”
- A standing statement: how other agencies word it
- Client data rule
- “Client confidential data is never used to train models, never pasted into consumer AI tools, and never leaves systems governed by the engagement's data terms.”
- Named owner
- “A named human owns every deliverable.”
Not stated in the policy as we read it
- Says what AI never does. Names work the agency does not hand to AI (strategy, final creative, publishing, and the like).
- Ownership and originality. Addresses copyright, ownership, originality checks, or consent for using a person's image or voice.
- Client can limit AI. Clients can limit or exclude AI on their work, or the agency follows the client's own AI rules.
- Names its tools. Names the specific AI tools the agency uses or has approved.
Policies to read next
- FirebrandMarketing agency · 8 of 8 commitmentsNamed people own each deliverable, nothing is made entirely by AI, no confidential material goes into LLMs, and AI use is explained on request.
- JPLMarketing agency · 7 of 8 commitmentsClient data goes only into AI tools contractually barred from training on it, IP is discussed before lightly edited AI output, and deepfakes are ruled out.
- Marketing PartnersMarketing agency · 7 of 8 commitmentsPresident is AI Oversight Lead; contracts state AI use and client opt-outs; standard 'Human reviewed' label; confidential data only in no-training environments; quarterly bias audit.
- Net BrandingMarketing agency · 7 of 8 commitmentsA table of where AI helps and who reviews it, the Director accountable, and a client opt-out that states the effect on time and cost.
From Impulse Creative?
If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:
https://bigpipe.agency/agency-ai-policies/impulse-creative<a href="https://bigpipe.agency/agency-ai-policies/impulse-creative">Our AI policy in the agency AI policy library</a>Read on October 25, 2026 from impulsecreative.com/company/legal/ai-policy. The quoted words belong to Impulse Creative and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.