Agency AI policy library
Keystone Click's AI policy, read and compared
Discloses every AI-generated piece to the client and keeps AI out of strategy, audience work, brand messaging, keyword research and published images.
“AI-generated content will never be published in its entirety without edits and/or restructuring by the Content team”Read the policy on keystoneclick.com
- Agency
- Marketing agency
- Country
- United States
- Published as
- policy page
- Policy date
- August 2023
- Tells clients
- Tells clients up front
- Read in full
- October 25, 2026
What it commits to, in its own words
4 of the 8 commitments the library compares. Each is ticked only because the policy states it as Keystone Click's own practice; the words under it are quoted from the policy.
- Human review
- “AI-generated content will never be published in its entirety without edits and/or restructuring by the Content team”
- Tells clients up front
- “Whenever AI is used to generate content for our clients, we will clearly disclose it to our clients ensuring that the origin of the content is transparent.”
- Whenever AI is used: how other agencies word it
- Client data rule
- “When using AI to process any sensitive data, we will obtain explicit consent from the individuals involved or ensure that the data is anonymized and cannot be traced back to specific individuals.”
- Says what AI never does
- “Generative AI may NOT be used for the following steps in the content development process; Strategic direction; Audience identification; Email sequence structure; Brand messaging”
Not stated in the policy as we read it
- Ownership and originality. Addresses copyright, ownership, originality checks, or consent for using a person's image or voice.
- Named owner. Names the person, role or group accountable for how the agency uses AI.
- Client can limit AI. Clients can limit or exclude AI on their work, or the agency follows the client's own AI rules.
- Names its tools. Names the specific AI tools the agency uses or has approved.
Policies to read next
- Arc IntermediaMarketing agency · 5 of 8 commitmentsSplits what AI helps with from what it never does (publishing, strategy), keeps client data out of public tools, and lists the tools it uses.
- EvenboundMarketing agency · 6 of 8 commitmentsLists its approved tools by name, says when AI shaped content, never shares client data with AI without consent, and stops AI on request.
- FirebrandMarketing agency · 8 of 8 commitmentsNamed people own each deliverable, nothing is made entirely by AI, no confidential material goes into LLMs, and AI use is explained on request.
- Good2bSocialMarketing agency · 6 of 8 commitmentsNever sends anything written entirely by AI, keeps AI away from website code, legal agreements and client strategy, and approves Jasper as its tool.
From Keystone Click?
If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:
https://bigpipe.agency/agency-ai-policies/keystone-click<a href="https://bigpipe.agency/agency-ai-policies/keystone-click">Our AI policy in the agency AI policy library</a>Read on October 25, 2026 from keystoneclick.com/ai-ethics-policy/. The quoted words belong to Keystone Click and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.