Agency AI policy library
Knowmad's AI policy, read and compared
Adapted from the Marketing AI Institute manifesto: AI used in four named areas under human quality control, and three applications ruled out.
“We believe that humans remain accountable for all decisions and actions, even when assisted by AI. The human must remain in the loop in all AI applications.”Read the policy on knowmad.com
- Agency
- Marketing agency
- Country
- United States
- Published as
- Policy date
- June 2, 2025
- Tells clients
- Not stated
- Read in full
- October 30, 2026
What it commits to, in its own words
2 of the 8 commitments the library compares. Each is ticked only because the policy states it as Knowmad's own practice; the words under it are quoted from the policy.
- Human review
- “We currently use AI in the following areas, with human guidance and quality control”
- Says what AI never does
- “We commit to never knowingly use generative AI technology to deceive; to produce content for the sole benefit of financial gain; or to spread falsehoods, misinformation, disinformation, or propaganda.”
Not stated in the policy as we read it
- Tells clients. Tells clients how AI was used: up front, or whenever a client asks.
- Client data rule. A concrete rule on what client confidential or personal information may go into an AI tool.
- Ownership and originality. Addresses copyright, ownership, originality checks, or consent for using a person's image or voice.
- Named owner. Names the person, role or group accountable for how the agency uses AI.
- Client can limit AI. Clients can limit or exclude AI on their work, or the agency follows the client's own AI rules.
- Names its tools. Names the specific AI tools the agency uses or has approved.
Policies to read next
- Arc IntermediaMarketing agency · 5 of 8 commitmentsSplits what AI helps with from what it never does (publishing, strategy), keeps client data out of public tools, and lists the tools it uses.
- EvenboundMarketing agency · 6 of 8 commitmentsLists its approved tools by name, says when AI shaped content, never shares client data with AI without consent, and stops AI on request.
- FirebrandMarketing agency · 8 of 8 commitmentsNamed people own each deliverable, nothing is made entirely by AI, no confidential material goes into LLMs, and AI use is explained on request.
- Good2bSocialMarketing agency · 6 of 8 commitmentsNever sends anything written entirely by AI, keeps AI away from website code, legal agreements and client strategy, and approves Jasper as its tool.
From Knowmad?
If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:
https://bigpipe.agency/agency-ai-policies/knowmad<a href="https://bigpipe.agency/agency-ai-policies/knowmad">Our AI policy in the agency AI policy library</a>Read on October 30, 2026 from www.knowmad.com/hubfs/Blog_Images/blog-files/Knowmad%20-%20Our%20Responsible%20AI%20Principles.pdf. The quoted words belong to Knowmad and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.