Agency AI policy library
Mad Fish Digital's AI policy, read and compared
A B Corp's policy: a subject-matter expert approves every AI-assisted deliverable, leadership oversees AI use, and clients' own AI rules are followed.
“Across all teams, AI-generated deliverables and services are reviewed and approved by a subject matter expert for accuracy, cultural sensitivity, bias, and brand alignment before use.”Read the policy on madfishdigital.com
- Agency
- Marketing agency
- Country
- United States
- Published as
- policy page
- Policy date
- Not stated
- Tells clients
- Explains when a client asks
- Read in full
- October 25, 2026
What it commits to, in its own words
5 of the 8 commitments the library compares. Each is ticked only because the policy states it as Mad Fish Digital's own practice; the words under it are quoted from the policy.
- Human review
- “AI-generated deliverables and services are reviewed and approved by a subject matter expert for accuracy, cultural sensitivity, bias, and brand alignment before use.”
- Explains when a client asks
- “We are open about our use of AI tools in our work and are willing to share when and how we use them.”
- When the client asks: how other agencies word it
- Ownership and originality
- “We will not knowingly use AI generated content to infringe on the intellectual property rights of original content creators.”
- Named owner
- “Our leadership team oversees AI usage across the agency to ensure alignment with:”
- Client can limit AI
- “We endeavor to follow any AI policy requirements shared with us by clients.”
Not stated in the policy as we read it
- Client data rule. A concrete rule on what client confidential or personal information may go into an AI tool.
- Says what AI never does. Names work the agency does not hand to AI (strategy, final creative, publishing, and the like).
- Names its tools. Names the specific AI tools the agency uses or has approved.
Policies to read next
- FirebrandMarketing agency · 8 of 8 commitmentsNamed people own each deliverable, nothing is made entirely by AI, no confidential material goes into LLMs, and AI use is explained on request.
- JPLMarketing agency · 7 of 8 commitmentsClient data goes only into AI tools contractually barred from training on it, IP is discussed before lightly edited AI output, and deepfakes are ruled out.
- Marketing PartnersMarketing agency · 7 of 8 commitmentsPresident is AI Oversight Lead; contracts state AI use and client opt-outs; standard 'Human reviewed' label; confidential data only in no-training environments; quarterly bias audit.
- Net BrandingMarketing agency · 7 of 8 commitmentsA table of where AI helps and who reviews it, the Director accountable, and a client opt-out that states the effect on time and cost.
From Mad Fish Digital?
If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:
https://bigpipe.agency/agency-ai-policies/mad-fish-digital<a href="https://bigpipe.agency/agency-ai-policies/mad-fish-digital">Our AI policy in the agency AI policy library</a>Read on October 25, 2026 from www.madfishdigital.com/artificial-intelligence-policy/. The quoted words belong to Mad Fish Digital and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.