Agency AI policy library
Pronto Marketing's AI policy, read and compared
Principles list plus AI for niche, persona and buyer-journey research, with human-edited output aimed at Google E-E-A-T. Silent on data, tools, disclosure.
“We use AI as a tool to research and understand, not to mass-produce low-quality content.”Read the policy on prontomarketing.com
- Agency
- Web and digital agency
- Published as
- policy page
- Policy date
- Not stated
- Tells clients
- Not stated
- Read in full
- October 30, 2026
What it commits to, in its own words
2 of the 8 commitments the library compares. Each is ticked only because the policy states it as Pronto Marketing's own practice; the words under it are quoted from the policy.
- Human review
- “Our final output is always heavily edited and refined by human experts to ensure it meets the standards of E-E-A-T”
- Says what AI never does
- “We use AI as a tool to research and understand, not to mass-produce low-quality content.”
Not stated in the policy as we read it
- Tells clients. Tells clients how AI was used: up front, or whenever a client asks.
- Client data rule. A concrete rule on what client confidential or personal information may go into an AI tool.
- Ownership and originality. Addresses copyright, ownership, originality checks, or consent for using a person's image or voice.
- Named owner. Names the person, role or group accountable for how the agency uses AI.
- Client can limit AI. Clients can limit or exclude AI on their work, or the agency follows the client's own AI rules.
- Names its tools. Names the specific AI tools the agency uses or has approved.
Policies to read next
- 4SiteWeb and digital agency · 7 of 8 commitmentsStaff rules: novel AI uses need leadership sign-off, AI note-takers are announced aloud on calls, and client source data needs explicit approval first.
- BuiltByGoWeb and digital agency · 6 of 8 commitmentsDevelopment agency naming Claude, Claude Code and DeepSeek; AI tools are client-approved sub-processors, production data anonymised first, read-only AI credentials, opt-out via SOW.
- Design PowersWeb and digital agency · 3 of 8 commitmentsTool-by-tool inventory per channel (website, social, client work); no AI for client sites, logos or graphics; AI imagery used once, with explicit client consent.
- Inspire DigitalWeb and digital agency · 5 of 8 commitmentsClients can ask for no AI on their project, drafts are human-approved before use, and AI is never the final author of client work.
From Pronto Marketing?
If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:
https://bigpipe.agency/agency-ai-policies/pronto-marketing<a href="https://bigpipe.agency/agency-ai-policies/pronto-marketing">Our AI policy in the agency AI policy library</a>Read on October 30, 2026 from www.prontomarketing.com/ai-policy/. The quoted words belong to Pronto Marketing and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.