Agency AI policy library
4Site's AI policy, read and compared
Staff rules: novel AI uses need leadership sign-off, AI note-takers are announced aloud on calls, and client source data needs explicit approval first.
“For example, when Fathom is used to record and summarize Zoom calls, every call participant should be verbally informed of this. Do not rely on the Zoom notifications to ensure that everyone is notified.”Read the policy on 4sitestudios.com
- Agency
- Web and digital agency
- Published as
- policy page
- Policy date
- June 20, 2025
- Tells clients
- Tells clients up front
- Read in full
- October 30, 2026
What it commits to, in its own words
7 of the 8 commitments the library compares. Each is ticked only because the policy states it as 4Site's own practice; the words under it are quoted from the policy.
- Human review
- “AI tools are a starting point, not an endpoint. Always review and refine AI-generated outputs before sharing internally or externally.”
- Tells clients up front
- “When AI is used in the work setting, that should be clearly communicated to coworkers and clients.”
- Whenever AI is used: how other agencies word it
- Client data rule
- “uploading any client "source" data, such as client lists, project files, or confidential communications, requires an internal conversation and explicit approval before being inputted into an AI tool.”
- Says what AI never does
- “Generating the likeness of real people without consent”
- Ownership and originality
- “Do not generate the visual likeness of brands or individuals (e.g., celebrities, public figures, clients) without their explicit consent.”
- Named owner
- “If it's a new or novel application, check in with 4Site leadership first.”
- Names its tools
- “If the use of AI in a deliverable is something we've done before (e.g., using ChatGPT to help draft copy), feel free to use it.”
Tools named: ChatGPT, Fathom
Not stated in the policy as we read it
- Client can limit AI. Clients can limit or exclude AI on their work, or the agency follows the client's own AI rules.
Policies to read next
- Rouge MediaWeb and digital agency · 8 of 8 commitmentsLogs every AI use on a client project, needs the client's written agreement, names a policy lead, and keeps an approved-tool list.
- Mangrove WebWeb and digital agency · 6 of 8 commitmentsB Corp web studio: discloses ChatGPT helped write the policy, logs AI use in project records, weighs environmental cost, follows RGD ethics on AI.
- TrueCMSWeb and digital agency · 6 of 8 commitmentsA Drupal and GovCMS agency aligned to Australian Government AI guidance: the CTO owns an AI use-case register, and AI-assisted code gets licence checks.
- BuiltByGoWeb and digital agency · 6 of 8 commitmentsDevelopment agency naming Claude, Claude Code and DeepSeek; AI tools are client-approved sub-processors, production data anonymised first, read-only AI credentials, opt-out via SOW.
From 4Site?
If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:
https://bigpipe.agency/agency-ai-policies/4site<a href="https://bigpipe.agency/agency-ai-policies/4site">Our AI policy in the agency AI policy library</a>Read on October 30, 2026 from www.4sitestudios.com/artificial-intelligence-use-policy/. The quoted words belong to 4Site and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.