Agency AI policy library
Rouge Media's AI policy, read and compared
Logs every AI use on a client project, needs the client's written agreement, names a policy lead, and keeps an approved-tool list.
“When AI is proposed or used within a client project, it must be recorded in the AI Use Log of the Project Definition Document (PDD).”Read the policy on rouge-media.com
- Agency
- Web and digital agency
- Country
- United Kingdom
- Published as
- policy page
- Policy date
- March 11, 2026
- Tells clients
- Tells clients up front
- Read in full
- October 25, 2026
What it commits to, in its own words
8 of the 8 commitments the library compares. Each is ticked only because the policy states it as Rouge Media's own practice; the words under it are quoted from the policy.
- Human review
- “Review and validate AI-generated content before delivery or publication”
- Tells clients up front
- “Clients are informed when AI is used on their projects”
- Whenever AI is used: how other agencies word it
- Client data rule
- “Personal or identifiable client data must never be input into an AI tool unless covered by a signed DPA”
- Says what AI never does
- “Rouge will not use AI to misrepresent, impersonate or distort individuals or brands without their consent.”
- Ownership and originality
- “IP rights are assigned or transferred to the client in line with MSA and project contracts”
- Named owner
- “The AI Policy Lead (currently Andy Woods) oversees AI governance, compliance, and policy updates”
- Client can limit AI
- “The use must be agreed in writing with the client”
- Names its tools
- “Figma (AI features) – for design assistance, UX review, and asset organisation”
Tools named: Figma, Adobe Creative Cloud, Microsoft 365 Copilot, ChatGPT Pro
Policies to read next
- 4SiteWeb and digital agency · 7 of 8 commitmentsStaff rules: novel AI uses need leadership sign-off, AI note-takers are announced aloud on calls, and client source data needs explicit approval first.
- BuiltByGoWeb and digital agency · 6 of 8 commitmentsDevelopment agency naming Claude, Claude Code and DeepSeek; AI tools are client-approved sub-processors, production data anonymised first, read-only AI credentials, opt-out via SOW.
- Mangrove WebWeb and digital agency · 6 of 8 commitmentsB Corp web studio: discloses ChatGPT helped write the policy, logs AI use in project records, weighs environmental cost, follows RGD ethics on AI.
- TrueCMSWeb and digital agency · 6 of 8 commitmentsA Drupal and GovCMS agency aligned to Australian Government AI guidance: the CTO owns an AI use-case register, and AI-assisted code gets licence checks.
From Rouge Media?
If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:
https://bigpipe.agency/agency-ai-policies/rouge-media<a href="https://bigpipe.agency/agency-ai-policies/rouge-media">Our AI policy in the agency AI policy library</a>Read on October 25, 2026 from www.rouge-media.com/ai-policy/. The quoted words belong to Rouge Media and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.