Agency AI policy library
Signal's AI policy, read and compared
Keeps AI to preliminary stages on brand and thought-leadership work, sorts work into copyright and copyright-free assets, and gives clients the final say.
“Particularly in the case of brand materials, thought leadership writings, and other substantive pieces of intellectual property, we will use AI tools only in preliminary stages of development”Read the policy on signalinc.com
- Agency
- Marketing agency
- Published as
- Policy date
- January 2025
- Tells clients
- Not stated
- Read in full
- October 26, 2026
What it commits to, in its own words
4 of the 8 commitments the library compares. Each is ticked only because the policy states it as Signal's own practice; the words under it are quoted from the policy.
- Client data rule
- “Never enter personal, sensitive, or confidential information into any generative AI tools.”
- Says what AI never does
- “Particularly in the case of brand materials, thought leadership writings, and other substantive pieces of intellectual property, we will use AI tools only in preliminary stages of development”
- Ownership and originality
- “To keep everyone on the same page, we will categorize work as “copyright assets” vs. “copyright-free assets.””
- Client can limit AI
- “However, our clients always have final say how AI is used in the creation of their marketing assets.”
Not stated in the policy as we read it
- Human review. A person reviews, edits or approves AI-assisted work before the client sees it or it goes live.
- Tells clients. Tells clients how AI was used: up front, or whenever a client asks.
- Named owner. Names the person, role or group accountable for how the agency uses AI.
- Names its tools. Names the specific AI tools the agency uses or has approved.
Policies to read next
- FirebrandMarketing agency · 8 of 8 commitmentsNamed people own each deliverable, nothing is made entirely by AI, no confidential material goes into LLMs, and AI use is explained on request.
- JPLMarketing agency · 7 of 8 commitmentsClient data goes only into AI tools contractually barred from training on it, IP is discussed before lightly edited AI output, and deepfakes are ruled out.
- Marketing PartnersMarketing agency · 7 of 8 commitmentsPresident is AI Oversight Lead; contracts state AI use and client opt-outs; standard 'Human reviewed' label; confidential data only in no-training environments; quarterly bias audit.
- Net BrandingMarketing agency · 7 of 8 commitmentsA table of where AI helps and who reviews it, the Director accountable, and a client opt-out that states the effect on time and cost.
From Signal?
If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:
https://bigpipe.agency/agency-ai-policies/signal<a href="https://bigpipe.agency/agency-ai-policies/signal">Our AI policy in the agency AI policy library</a>Read on October 26, 2026 from signalinc.com/wp-content/uploads/2025/10/Signal_AI_Policy.pdf. The quoted words belong to Signal and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.