Agency AI policy library
Trekk's AI policy, read and compared
A cross-discipline AI Council vets every AI tool; client information stays out of AI tools, and work stays original enough to transfer copyright.
“DON’T upload or input any confidential, proprietary, or sensitive company or client information into any AI tool.”Read the policy on trekk.com
- Agency
- Marketing agency
- Country
- United States
- Published as
- blog post
- Policy date
- November 21, 2024
- Tells clients
- Not stated
- Read in full
- October 25, 2026
What it commits to, in its own words
3 of the 8 commitments the library compares. Each is ticked only because the policy states it as Trekk's own practice; the words under it are quoted from the policy.
- Client data rule
- “DON’T upload or input any confidential, proprietary, or sensitive company or client information into any AI tool.”
- Ownership and originality
- “We will continue to deliver original work product, the copyright of which can be transferred to our clients.”
- Named owner
- “One of the Council’s responsibilities is reviewing AI tools and features for approved use at Trekk”
Not stated in the policy as we read it
- Human review. A person reviews, edits or approves AI-assisted work before the client sees it or it goes live.
- Tells clients. Tells clients how AI was used: up front, or whenever a client asks.
- Says what AI never does. Names work the agency does not hand to AI (strategy, final creative, publishing, and the like).
- Client can limit AI. Clients can limit or exclude AI on their work, or the agency follows the client's own AI rules.
- Names its tools. Names the specific AI tools the agency uses or has approved.
Policies to read next
- FirebrandMarketing agency · 8 of 8 commitmentsNamed people own each deliverable, nothing is made entirely by AI, no confidential material goes into LLMs, and AI use is explained on request.
- JPLMarketing agency · 7 of 8 commitmentsClient data goes only into AI tools contractually barred from training on it, IP is discussed before lightly edited AI output, and deepfakes are ruled out.
- L&S (Lawrence & Schiller)Marketing agency · 5 of 8 commitmentsAn agency-wide AI advisory group vets tools, client-facing work gets multi-level review, and AI never creates logos, visual systems or brand standards.
- Marketing PartnersMarketing agency · 7 of 8 commitmentsPresident is AI Oversight Lead; contracts state AI use and client opt-outs; standard 'Human reviewed' label; confidential data only in no-training environments; quarterly bias audit.
From Trekk?
If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:
https://bigpipe.agency/agency-ai-policies/trekk<a href="https://bigpipe.agency/agency-ai-policies/trekk">Our AI policy in the agency AI policy library</a>Read on October 25, 2026 from trekk.com/insights/what-we-believe-about-generative-artificial-intelligence. The quoted words belong to Trekk and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.