Agency AI policy library
TREW Marketing's AI policy, read and compared
Publishes its AI tools by use case (ChatGPT, Writer, Canva, HubSpot, Moz) under principles adapted from the Marketing AI Institute's manifesto.
“The human must remain in the loop in any AI-assisted applications.”Read the policy on trewmarketing.com
- Agency
- Marketing agency
- Country
- United States
- Published as
- policy page
- Policy date
- Not stated
- Tells clients
- Tells clients up front
- Read in full
- October 25, 2026
What it commits to, in its own words
3 of the 8 commitments the library compares. Each is ticked only because the policy states it as TREW Marketing's own practice; the words under it are quoted from the policy.
- Human review
- “The human must remain in the loop in any AI-assisted applications.”
- Tells clients up front
- “Specifically, we’re using various AI tools for content ideation and style consistency as well as summaries, transcripts, or repurposes of our proprietary content.”
- A standing statement: how other agencies word it
- Names its tools
- “Tools: ChatGPT, Writer, ChatPDF”
Tools named: Happy Scribe, ChatGPT, Writer, ChatPDF, Moz, Canva, Grammarly, HubSpot
Not stated in the policy as we read it
- Client data rule. A concrete rule on what client confidential or personal information may go into an AI tool.
- Says what AI never does. Names work the agency does not hand to AI (strategy, final creative, publishing, and the like).
- Ownership and originality. Addresses copyright, ownership, originality checks, or consent for using a person's image or voice.
- Named owner. Names the person, role or group accountable for how the agency uses AI.
- Client can limit AI. Clients can limit or exclude AI on their work, or the agency follows the client's own AI rules.
Policies to read next
- Arc IntermediaMarketing agency · 5 of 8 commitmentsSplits what AI helps with from what it never does (publishing, strategy), keeps client data out of public tools, and lists the tools it uses.
- EvenboundMarketing agency · 6 of 8 commitmentsLists its approved tools by name, says when AI shaped content, never shares client data with AI without consent, and stops AI on request.
- FirebrandMarketing agency · 8 of 8 commitmentsNamed people own each deliverable, nothing is made entirely by AI, no confidential material goes into LLMs, and AI use is explained on request.
- Good2bSocialMarketing agency · 6 of 8 commitmentsNever sends anything written entirely by AI, keeps AI away from website code, legal agreements and client strategy, and approves Jasper as its tool.
From TREW Marketing?
If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:
https://bigpipe.agency/agency-ai-policies/trew-marketing<a href="https://bigpipe.agency/agency-ai-policies/trew-marketing">Our AI policy in the agency AI policy library</a>Read on October 25, 2026 from www.trewmarketing.com/ai-policy. The quoted words belong to TREW Marketing and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.