Agency AI policy library
Wallaroo Media's AI policy, read and compared
Names ten AI tools and what each is for, keeps campaign creation human, anonymizes brand data, and audits AI research as if for its own brand.
“We will carefully audit any research, ideation, or analysis produced by our AI tools as if we were using this work for our own brand.”Read the policy on wallaroomedia.com
- Agency
- Marketing agency
- Published as
- blog post
- Policy date
- Not stated
- Tells clients
- Tells clients up front
- Read in full
- October 25, 2026
What it commits to, in its own words
5 of the 8 commitments the library compares. Each is ticked only because the policy states it as Wallaroo Media's own practice; the words under it are quoted from the policy.
- Human review
- “all final content is written, refined, and approved by our team to ensure brand voice and quality”
- Tells clients up front
- “We will continue to share AI tool use with our clients.”
- A promise to be open: how other agencies word it
- Client data rule
- “We will anonymize any brand data before we use AI tools for campaign analysis.”
- Says what AI never does
- “We will use our expertise and not use AI for campaign creation.”
- Names its tools
- “ChatGPT for Brand & Competitor Research”
Tools named: ChatGPT, Google Gemini, SEMRush AI, MidJourney, Sora, Creatify, ClickUp AI, Slack AI, Notion AI, Descript
Not stated in the policy as we read it
- Ownership and originality. Addresses copyright, ownership, originality checks, or consent for using a person's image or voice.
- Named owner. Names the person, role or group accountable for how the agency uses AI.
- Client can limit AI. Clients can limit or exclude AI on their work, or the agency follows the client's own AI rules.
Policies to read next
- Arc IntermediaMarketing agency · 5 of 8 commitmentsSplits what AI helps with from what it never does (publishing, strategy), keeps client data out of public tools, and lists the tools it uses.
- EvenboundMarketing agency · 6 of 8 commitmentsLists its approved tools by name, says when AI shaped content, never shares client data with AI without consent, and stops AI on request.
- FirebrandMarketing agency · 8 of 8 commitmentsNamed people own each deliverable, nothing is made entirely by AI, no confidential material goes into LLMs, and AI use is explained on request.
- Good2bSocialMarketing agency · 6 of 8 commitmentsNever sends anything written entirely by AI, keeps AI away from website code, legal agreements and client strategy, and approves Jasper as its tool.
From Wallaroo Media?
If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:
https://bigpipe.agency/agency-ai-policies/wallaroo-media<a href="https://bigpipe.agency/agency-ai-policies/wallaroo-media">Our AI policy in the agency AI policy library</a>Read on October 25, 2026 from wallaroomedia.com/how-we-use-ai/. The quoted words belong to Wallaroo Media and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.