Agency AI policy library
DUO Marketing's AI policy, read and compared
Staff rulebook adapted from PR Council guidance: no AI images as final client assets, no AI translation, no voice mimicry; disclosure only to line managers.
“Do not use generative AI tools to create imagery, likenesses, or avatars that create the appearance of diversity instead of working with diverse talent.”Read the policy on duomarketing.co.za
- Agency
- PR and communications agency
- Country
- South Africa
- Published as
- policy page
- Policy date
- Not stated
- Tells clients
- Not stated
- Read in full
- October 30, 2026
What it commits to, in its own words
4 of the 8 commitments the library compares. Each is ticked only because the policy states it as DUO Marketing's own practice; the words under it are quoted from the policy.
- Human review
- “Utilise diverse perspectives within the agency to review content created by generative AI tools to ensure no bias is accidentally overlooked or shared externally.”
- Client data rule
- “Use caution when putting confidential client information into a generative AI tool or platform. For example, do not use AI to create the first draft of a press release about a new product”
- Says what AI never does
- “Do not use generative AI images as final creative assets for client campaigns.”
- Ownership and originality
- “Always check for inadvertent plagiarism, copyright infringement, or trademark infringement in AI-generated output.”
Not stated in the policy as we read it
- Tells clients. Tells clients how AI was used: up front, or whenever a client asks.
- Named owner. Names the person, role or group accountable for how the agency uses AI.
- Client can limit AI. Clients can limit or exclude AI on their work, or the agency follows the client's own AI rules.
- Names its tools. Names the specific AI tools the agency uses or has approved.
Policies to read next
- Fink & FuchsPR and communications agency · 6 of 8 commitmentsA German PR agency: sensitive data only in EU-hosted AI under its control (it names Langdock), and no idea runs through AI start to finish.
- Rosica CommunicationsPR and communications agency · 5 of 8 commitmentsA PR firm's tenets: no autonomous AI decisions on strategy, editorial or reputation, no confidential data in external AI systems, no deepfakes.
- GregoryPR and communications agency · 5 of 8 commitmentsPR firm runs AI output through plagiarism software, anonymizes client data, opts out of ChatGPT training, and keeps copyright-critical content human-made.
- JBP AssociatesPR and communications agency · 6 of 8 commitmentsAI on client work is always agreed with the client first, new AI tools are vetted for data, IP and liability, and senior leadership owns the policy.
From DUO Marketing?
If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:
https://bigpipe.agency/agency-ai-policies/duo-marketing<a href="https://bigpipe.agency/agency-ai-policies/duo-marketing">Our AI policy in the agency AI policy library</a>Read on October 30, 2026 from www.duomarketing.co.za/ai-software-use-policy/. The quoted words belong to DUO Marketing and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.