JBP Associates's AI policy, read and compared

What it commits to, in its own words

6 of the 8 commitments the library compares. Each is ticked only because the policy states it as JBP Associates's own practice; the words under it are quoted from the policy.

Human review

“Employees are expected to review, validate, and, where necessary, edit AI-generated content to ensure it aligns with client needs, company standards, and industry best practices.”

Tells clients up front

“In situations where there is a risk our use of AI might be seen to be misleading, or where agreed with a client, we will disclose the use of AI alongside the generated content.”

When AI shapes the work: how other agencies word it

Client data rule

“Employees must avoid inputting sensitive, confidential, or personal client data into AI tools unless explicit consent is obtained and appropriate safeguards are in place.”

Says what AI never does

“JBP Associates commits to avoiding the use of AI for unethical purposes, including the creation of deceptive, harmful, or manipulative content.”

Named owner

“The senior leadership team is responsible for overseeing the implementation of this policy and ensuring compliance.”

Client can limit AI

“use of AI for client work will always be discussed and agreed with our clients.”