Agency AI policy library
Rosica Communications's AI policy, read and compared
A PR firm's tenets: no autonomous AI decisions on strategy, editorial or reputation, no confidential data in external AI systems, no deepfakes.
“No AI system may be used autonomously to make strategic, editorial, or reputational decisions without human judgment and approval.”Read the policy on rosica.com
- Agency
- PR and communications agency
- Published as
- policy page
- Policy date
- November 2025
- Tells clients
- Tells clients up front
- Read in full
- October 25, 2026
What it commits to, in its own words
5 of the 8 commitments the library compares. Each is ticked only because the policy states it as Rosica Communications's own practice; the words under it are quoted from the policy.
- Human review
- “Every AI-assisted output is reviewed and validated by our team.”
- Tells clients up front
- “We will be transparent about the use of AI tools in our PR activities, clearly disclosing when AI is employed in content generation, data analysis, or decision-making processes.”
- Whenever AI is used: how other agencies word it
- Client data rule
- “We do not input confidential, proprietary, or identifying data into AI systems that store or share such information externally.”
- Says what AI never does
- “We reject any use of AI that may mislead, manipulate, or harm individuals or communities, including the creation or distribution of deepfakes, false information, or deceptive content.”
- Ownership and originality
- “Rosica never knowingly uses AI-generated material that infringes on third-party rights or misrepresents authorship.”
Not stated in the policy as we read it
- Named owner. Names the person, role or group accountable for how the agency uses AI.
- Client can limit AI. Clients can limit or exclude AI on their work, or the agency follows the client's own AI rules.
- Names its tools. Names the specific AI tools the agency uses or has approved.
Policies to read next
- Fink & FuchsPR and communications agency · 6 of 8 commitmentsA German PR agency: sensitive data only in EU-hosted AI under its control (it names Langdock), and no idea runs through AI start to finish.
- DUO MarketingPR and communications agency · 4 of 8 commitmentsStaff rulebook adapted from PR Council guidance: no AI images as final client assets, no AI translation, no voice mimicry; disclosure only to line managers.
- JBP AssociatesPR and communications agency · 6 of 8 commitmentsAI on client work is always agreed with the client first, new AI tools are vetted for data, IP and liability, and senior leadership owns the policy.
- TaskscapePR and communications agency · 5 of 8 commitmentsUK comms agency: client consent plus audience disclosure of synthetic media, AI use logged in project documentation, EU AI Act deployer framing, environmental-cost test.
From Rosica Communications?
If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:
https://bigpipe.agency/agency-ai-policies/rosica-communications<a href="https://bigpipe.agency/agency-ai-policies/rosica-communications">Our AI policy in the agency AI policy library</a>Read on October 25, 2026 from www.rosica.com/ai-tenets/. The quoted words belong to Rosica Communications and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.