Agency AI policy library
HMA Public Relations's AI policy, read and compared
A one-page policy every staffer signs: review by the account lead and then the principal, paid no-training AI tools, and disclosure to clients.
“We invested in enterprise AI subscriptions, paid services with data protection agreements that don’t use our inputs for training.”Read the policy on hmapr.com
- Agency
- PR and communications agency
- Country
- United States
- Published as
- blog post
- Policy date
- 2025
- Tells clients
- Tells clients up front
- Read in full
- October 25, 2026
What it commits to, in its own words
4 of the 8 commitments the library compares. Each is ticked only because the policy states it as HMA Public Relations's own practice; the words under it are quoted from the policy.
- Human review
- “Every piece of AI-generated content gets reviewed by the account lead, then by me, before it goes to a client.”
- Tells clients up front
- “We disclose to clients when AI was used in developing materials”
- Whenever AI is used: how other agencies word it
- Client data rule
- “No inputting confidential client information into public AI platforms without written authorization.”
- Named owner
- “Every piece of AI-generated content gets reviewed by the account lead, then by me, before it goes to a client.”
Not stated in the policy as we read it
- Says what AI never does. Names work the agency does not hand to AI (strategy, final creative, publishing, and the like).
- Ownership and originality. Addresses copyright, ownership, originality checks, or consent for using a person's image or voice.
- Client can limit AI. Clients can limit or exclude AI on their work, or the agency follows the client's own AI rules.
- Names its tools. Names the specific AI tools the agency uses or has approved.
Policies to read next
- JBP AssociatesPR and communications agency · 6 of 8 commitmentsAI on client work is always agreed with the client first, new AI tools are vetted for data, IP and liability, and senior leadership owns the policy.
- Fink & FuchsPR and communications agency · 6 of 8 commitmentsA German PR agency: sensitive data only in EU-hosted AI under its control (it names Langdock), and no idea runs through AI start to finish.
- PAN CommunicationsPR and communications agency · 4 of 8 commitmentsPR agency's five-pillar 'PAN Pact': every client receives its internal AI policy, NDAs extend to generative AI, client materials stay in enterprise tools.
- Rosica CommunicationsPR and communications agency · 5 of 8 commitmentsA PR firm's tenets: no autonomous AI decisions on strategy, editorial or reputation, no confidential data in external AI systems, no deepfakes.
From HMA Public Relations?
If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:
https://bigpipe.agency/agency-ai-policies/hma-public-relations<a href="https://bigpipe.agency/agency-ai-policies/hma-public-relations">Our AI policy in the agency AI policy library</a>Read on October 25, 2026 from hmapr.com/we-did-something-uncomfortable-last-year-and-we-were-one-of-the-first-to-do-it/. The quoted words belong to HMA Public Relations and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.