Agency AI policy library
PAN Communications's AI policy, read and compared
PR agency's five-pillar 'PAN Pact': every client receives its internal AI policy, NDAs extend to generative AI, client materials stay in enterprise tools.
“We disclose when and how AI is used in client work, and every PAN client receives our internal AI policy and use guidelines.”Read the policy on pancommunications.com
- Agency
- PR and communications agency
- Published as
- policy page
- Policy date
- Not stated
- Tells clients
- Tells clients up front
- Read in full
- October 30, 2026
What it commits to, in its own words
4 of the 8 commitments the library compares. Each is ticked only because the policy states it as PAN Communications's own practice; the words under it are quoted from the policy.
- Human review
- “every strategic recommendation and deliverable is ultimately created, approved, and owned by a human.”
- Tells clients up front
- “We disclose when and how AI is used in client work, and every PAN client receives our internal AI policy and use guidelines.”
- Whenever AI is used: how other agencies word it
- Client data rule
- “We do not upload client materials into public models. All usage is routed through secure, enterprise-grade platforms (e.g., ChatGPT Enterprise) that do not retain or train on client data.”
- Names its tools
- “We use tools like ChatGPT Enterprise and Wordtune to generate early outlines for blogs, POVs, emails, and CTAs.”
Tools named: ChatGPT Enterprise, Wordtune, Figma AI, Adobe Firefly
Not stated in the policy as we read it
- Says what AI never does. Names work the agency does not hand to AI (strategy, final creative, publishing, and the like).
- Ownership and originality. Addresses copyright, ownership, originality checks, or consent for using a person's image or voice.
- Named owner. Names the person, role or group accountable for how the agency uses AI.
- Client can limit AI. Clients can limit or exclude AI on their work, or the agency follows the client's own AI rules.
Policies to read next
- Fink & FuchsPR and communications agency · 6 of 8 commitmentsA German PR agency: sensitive data only in EU-hosted AI under its control (it names Langdock), and no idea runs through AI start to finish.
- HMA Public RelationsPR and communications agency · 4 of 8 commitmentsA one-page policy every staffer signs: review by the account lead and then the principal, paid no-training AI tools, and disclosure to clients.
- JBP AssociatesPR and communications agency · 6 of 8 commitmentsAI on client work is always agreed with the client first, new AI tools are vetted for data, IP and liability, and senior leadership owns the policy.
- Rosica CommunicationsPR and communications agency · 5 of 8 commitmentsA PR firm's tenets: no autonomous AI decisions on strategy, editorial or reputation, no confidential data in external AI systems, no deepfakes.
From PAN Communications?
If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:
https://bigpipe.agency/agency-ai-policies/pan-communications<a href="https://bigpipe.agency/agency-ai-policies/pan-communications">Our AI policy in the agency AI policy library</a>Read on October 30, 2026 from www.pancommunications.com/about/people-culture/ai-governance-ethics/. The quoted words belong to PAN Communications and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.