Agency AI policy library
Gregory's AI policy, read and compared
PR firm runs AI output through plagiarism software, anonymizes client data, opts out of ChatGPT training, and keeps copyright-critical content human-made.
“To ensure the originality of generative AI work products, Gregory submits machine-generated content through anti-plagiarism software to identify issues.”Read the policy on gregoryagency.com
- Agency
- PR and communications agency
- Country
- United States
- Published as
- policy page
- Policy date
- Not stated
- Tells clients
- Not stated
- Read in full
- October 30, 2026
What it commits to, in its own words
5 of the 8 commitments the library compares. Each is ticked only because the policy states it as Gregory's own practice; the words under it are quoted from the policy.
- Client data rule
- “Preventing confidential or private client content to be entered into AI prompts.”
- Says what AI never does
- “We ask clients to inform us of content that requires copyright protection so that we can ensure it is not machine-generated.”
- Ownership and originality
- “To ensure the originality of generative AI work products, Gregory submits machine-generated content through anti-plagiarism software to identify issues.”
- Client can limit AI
- “If clients prefer that we not use generative AI, we are agreeable to that decision with the understanding that it may impact the SOW, pricing, and delivery timelines.”
- Names its tools
- “Opting out of allowing ChatGPT to use our prompts in training future models.”
Tools named: ChatGPT
Not stated in the policy as we read it
- Human review. A person reviews, edits or approves AI-assisted work before the client sees it or it goes live.
- Tells clients. Tells clients how AI was used: up front, or whenever a client asks.
- Named owner. Names the person, role or group accountable for how the agency uses AI.
Policies to read next
- Fink & FuchsPR and communications agency · 6 of 8 commitmentsA German PR agency: sensitive data only in EU-hosted AI under its control (it names Langdock), and no idea runs through AI start to finish.
- Axia Public RelationsPR and communications agency · 3 of 8 commitmentsSeven short principles from a Florida PR firm: no confidential client contact data in collective AI without permission, and clients' own AI policies are respected.
- DUO MarketingPR and communications agency · 4 of 8 commitmentsStaff rulebook adapted from PR Council guidance: no AI images as final client assets, no AI translation, no voice mimicry; disclosure only to line managers.
- JBP AssociatesPR and communications agency · 6 of 8 commitmentsAI on client work is always agreed with the client first, new AI tools are vetted for data, IP and liability, and senior leadership owns the policy.
From Gregory?
If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:
https://bigpipe.agency/agency-ai-policies/gregory<a href="https://bigpipe.agency/agency-ai-policies/gregory">Our AI policy in the agency AI policy library</a>Read on October 30, 2026 from gregoryagency.com/ai-policy/. The quoted words belong to Gregory and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.