Agency AI policy library
Elm Marketing's AI policy, read and compared
Brief client notice: AI writes copy, edits designs and transcribes; only public information goes in; clients can opt out, with deliverable pricing adjusted.
“If you do not want us to use AI, please inform us, and we will adjust the cost of deliverables accordingly.”Read the policy on elmmarketing.co.nz
- Agency
- Marketing agency
- Country
- New Zealand
- Published as
- policy page
- Policy date
- Not stated
- Tells clients
- Explains when a client asks
- Read in full
- October 30, 2026
What it commits to, in its own words
4 of the 8 commitments the library compares. Each is ticked only because the policy states it as Elm Marketing's own practice; the words under it are quoted from the policy.
- Human review
- “All AI-generated information is reviewed by a human to ensure its accuracy and reliability.”
- Explains when a client asks
- “Should you have any questions or concerns about our use of AI, please do not hesitate to contact us.”
- When the client asks: how other agencies word it
- Client data rule
- “We refrain from using private company information. Only publicly accessible information or general business themes are utilised, along with data that will soon be publicly available”
- Client can limit AI
- “If you do not want us to use AI, please inform us, and we will adjust the cost of deliverables accordingly.”
Not stated in the policy as we read it
- Says what AI never does. Names work the agency does not hand to AI (strategy, final creative, publishing, and the like).
- Ownership and originality. Addresses copyright, ownership, originality checks, or consent for using a person's image or voice.
- Named owner. Names the person, role or group accountable for how the agency uses AI.
- Names its tools. Names the specific AI tools the agency uses or has approved.
Policies to read next
- EvenboundMarketing agency · 6 of 8 commitmentsLists its approved tools by name, says when AI shaped content, never shares client data with AI without consent, and stops AI on request.
- FirebrandMarketing agency · 8 of 8 commitmentsNamed people own each deliverable, nothing is made entirely by AI, no confidential material goes into LLMs, and AI use is explained on request.
- Gravity GlobalMarketing agency · 5 of 8 commitmentsContract addendum: AI used by default unless the SOW prohibits it; client owns AI-assisted deliverables, but the agency disclaims infringement and client holds it harmless.
- JPLMarketing agency · 7 of 8 commitmentsClient data goes only into AI tools contractually barred from training on it, IP is discussed before lightly edited AI output, and deepfakes are ruled out.
From Elm Marketing?
If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:
https://bigpipe.agency/agency-ai-policies/elm-marketing<a href="https://bigpipe.agency/agency-ai-policies/elm-marketing">Our AI policy in the agency AI policy library</a>Read on October 30, 2026 from elmmarketing.co.nz/ai-policy/. The quoted words belong to Elm Marketing and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.