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Agency AI policy library

Ignite Social Media's AI policy, read and compared

Discloses AI when it materially shaped a deliverable rather than for routine features, and asks five questions before any new AI use.

“If you used AI in a process, you own the output. That means you reviewed it, approved it, and are accountable for it.”
Read the policy on ignitesocialmedia.com
Agency
Social media agency
Country
United States
Published as
blog post
Policy date
Not stated
Tells clients
Tells clients up front
Read in full
October 25, 2026

What it commits to, in its own words

4 of the 8 commitments the library compares. Each is ticked only because the policy states it as Ignite Social Media's own practice; the words under it are quoted from the policy.

Human review
“If you used AI in a process, you own the output. That means you reviewed it, approved it, and are accountable for it.”
Tells clients up front
“When AI materially shaped a deliverable (AI-generated imagery in a social post, conclusions an AI reached after analyzing data, a concept that came out of an AI ideation session) we tell clients upfront.”
When AI shapes the work: how other agencies word it
Client data rule
“never input client confidential information into any AI tool without first knowing which version you’re using, verifying its data policy, and opting out of training where available.”
Client can limit AI
“Clients have different tolerances for AI use. Some have explicit policies. Some have strong preferences. Some are enthusiastic. We honor wherever they land, not wherever we’d prefer they land.”

Not stated in the policy as we read it

  • Says what AI never does. Names work the agency does not hand to AI (strategy, final creative, publishing, and the like).
  • Ownership and originality. Addresses copyright, ownership, originality checks, or consent for using a person's image or voice.
  • Named owner. Names the person, role or group accountable for how the agency uses AI.
  • Names its tools. Names the specific AI tools the agency uses or has approved.

Policies to read next

All 68 policies in the agency AI policy library

From Ignite Social Media?

If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:

https://bigpipe.agency/agency-ai-policies/ignite-social-media
<a href="https://bigpipe.agency/agency-ai-policies/ignite-social-media">Our AI policy in the agency AI policy library</a>

Read on October 25, 2026 from www.ignitesocialmedia.com/social-media-marketing/artificial-intelligence/how-we-built-our-agency-ai-policy-and-what-we-learned/. The quoted words belong to Ignite Social Media and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.

Ignite Social Media AI Policy: What It Commits To | BigPipe