Agency AI policy library
Ignite Social Media's AI policy, read and compared
Discloses AI when it materially shaped a deliverable rather than for routine features, and asks five questions before any new AI use.
“If you used AI in a process, you own the output. That means you reviewed it, approved it, and are accountable for it.”Read the policy on ignitesocialmedia.com
- Agency
- Social media agency
- Country
- United States
- Published as
- blog post
- Policy date
- Not stated
- Tells clients
- Tells clients up front
- Read in full
- October 25, 2026
What it commits to, in its own words
4 of the 8 commitments the library compares. Each is ticked only because the policy states it as Ignite Social Media's own practice; the words under it are quoted from the policy.
- Human review
- “If you used AI in a process, you own the output. That means you reviewed it, approved it, and are accountable for it.”
- Tells clients up front
- “When AI materially shaped a deliverable (AI-generated imagery in a social post, conclusions an AI reached after analyzing data, a concept that came out of an AI ideation session) we tell clients upfront.”
- When AI shapes the work: how other agencies word it
- Client data rule
- “never input client confidential information into any AI tool without first knowing which version you’re using, verifying its data policy, and opting out of training where available.”
- Client can limit AI
- “Clients have different tolerances for AI use. Some have explicit policies. Some have strong preferences. Some are enthusiastic. We honor wherever they land, not wherever we’d prefer they land.”
Not stated in the policy as we read it
- Says what AI never does. Names work the agency does not hand to AI (strategy, final creative, publishing, and the like).
- Ownership and originality. Addresses copyright, ownership, originality checks, or consent for using a person's image or voice.
- Named owner. Names the person, role or group accountable for how the agency uses AI.
- Names its tools. Names the specific AI tools the agency uses or has approved.
Policies to read next
- Cause FokusSocial media agency · 1 of 8 commitmentsOne short paragraph: AI helps with research and ideas, and the team crafts and reviews every piece of content.
- Banner DayCreative and branding agency · 7 of 8 commitmentsA naming and branding studio's versioned policy: every AI-assisted output reviewed, the founder oversees AI governance, and client contracts checked for AI limits first.
- BuiltByGoWeb and digital agency · 6 of 8 commitmentsDevelopment agency naming Claude, Claude Code and DeepSeek; AI tools are client-approved sub-processors, production data anonymised first, read-only AI credentials, opt-out via SOW.
- Column FiveSEO and content agency · 5 of 8 commitmentsContent agency's ethics code: names every AI tool used if asked, gets permission before proprietary data meets a model, and adopts each client's AI rules.
From Ignite Social Media?
If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:
https://bigpipe.agency/agency-ai-policies/ignite-social-media<a href="https://bigpipe.agency/agency-ai-policies/ignite-social-media">Our AI policy in the agency AI policy library</a>Read on October 25, 2026 from www.ignitesocialmedia.com/social-media-marketing/artificial-intelligence/how-we-built-our-agency-ai-policy-and-what-we-learned/. The quoted words belong to Ignite Social Media and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.