Agency AI policy library
Column Five's AI policy, read and compared
Content agency's ethics code: names every AI tool used if asked, gets permission before proprietary data meets a model, and adopts each client's AI rules.
“For the duration of the work, your guidelines become our guidelines.”Read the policy on columnfivemedia.com
- Agency
- SEO and content agency
- Country
- United States
- Published as
- blog post
- Policy date
- Not stated
- Tells clients
- Explains when a client asks
- Read in full
- October 30, 2026
What it commits to, in its own words
5 of the 8 commitments the library compares. Each is ticked only because the policy states it as Column Five's own practice; the words under it are quoted from the policy.
- Human review
- “A person reviews every output of our AI tools before it reaches you. Nothing ships to a client straight from a model.”
- Explains when a client asks
- “So if you want to know what we used to make something, just ask. We will tell you, and that includes every AI tool involved.”
- When the client asks: how other agencies word it
- Client data rule
- “When a project involves proprietary information, we confirm your permission before it goes near a model.”
- Ownership and originality
- “We use AI tools that generate work from approved references or from scratch. We also attribute human and AI contributions whenever that matters.”
- Client can limit AI
- “We adapt to whatever level of AI involvement fits your policies and your comfort.”
Not stated in the policy as we read it
- Says what AI never does. Names work the agency does not hand to AI (strategy, final creative, publishing, and the like).
- Named owner. Names the person, role or group accountable for how the agency uses AI.
- Names its tools. Names the specific AI tools the agency uses or has approved.
Policies to read next
- MahlabSEO and content agency · 7 of 8 commitmentsAn Australian content agency's policy mapped to government AI principles: client consent before client data enters AI, no imitation of an artist's style.
- NetconceptsSEO and content agency · 7 of 8 commitmentsWriting guidelines for an SEO agency: a per-client AI-use questionnaire, clients can ban AI, and AI never writes an entire first draft.
- Aha Media GroupSEO and content agency · 4 of 8 commitmentsA healthcare content agency: AI for research, ideas and outlines, human editors have the final review, plagiarism and AI-detection checks, no proprietary data in open AI.
- TouchlineSEO and content agency · 4 of 8 commitmentsWritten deliverables come from its editorial team, not AI; anything AI-generated gets source and brand checks; no confidential information goes into AI tools.
From Column Five?
If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:
https://bigpipe.agency/agency-ai-policies/column-five<a href="https://bigpipe.agency/agency-ai-policies/column-five">Our AI policy in the agency AI policy library</a>Read on October 30, 2026 from www.columnfivemedia.com/ai-code-of-ethics-for-content/. The quoted words belong to Column Five and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.