Agency AI policy library
Netconcepts's AI policy, read and compared
Writing guidelines for an SEO agency: a per-client AI-use questionnaire, clients can ban AI, and AI never writes an entire first draft.
“Each client will complete an Acceptable Generative AI Use Questionnaire which will specify allowed uses”Read the policy on netconcepts.com
- Agency
- SEO and content agency
- Published as
- Policy date
- Not stated
- Tells clients
- Tells clients up front
- Read in full
- October 25, 2026
What it commits to, in its own words
7 of the 8 commitments the library compares. Each is ticked only because the policy states it as Netconcepts's own practice; the words under it are quoted from the policy.
- Human review
- “We will review, fact-check, and revise all AI output we submit for publishing”
- Tells clients up front
- “if AI was used heavily to produce a piece of content, (assuming the client agrees), it will be publicly disclosed alongside or within the published content piece”
- When AI shapes the work: how other agencies word it
- Client data rule
- “We will not share proprietary or sensitive client or Netconcepts information with AI tools.”
- Says what AI never does
- “We will not use AI to provide an entire “first draft.””
- Ownership and originality
- “the writer is expected to be the writer, not a prompt engineer.”
- Client can limit AI
- “We will comply with a client's request to prohibit or restrict the use of AI and not employ AI tools when working for that client.”
- Names its tools
- “We use the paid versions of ChatGPT and Claude for higher-quality AI output.”
Tools named: ChatGPT, Claude
Not stated in the policy as we read it
- Named owner. Names the person, role or group accountable for how the agency uses AI.
Policies to read next
- MahlabSEO and content agency · 7 of 8 commitmentsAn Australian content agency's policy mapped to government AI principles: client consent before client data enters AI, no imitation of an artist's style.
- Column FiveSEO and content agency · 5 of 8 commitmentsContent agency's ethics code: names every AI tool used if asked, gets permission before proprietary data meets a model, and adopts each client's AI rules.
- WhitehatSEO and content agency · 5 of 8 commitmentsA clear list of what it does not do with AI, a five-step review that ends in client approval, and HubSpot's AI as an approved tool.
- Aha Media GroupSEO and content agency · 4 of 8 commitmentsA healthcare content agency: AI for research, ideas and outlines, human editors have the final review, plagiarism and AI-detection checks, no proprietary data in open AI.
From Netconcepts?
If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:
https://bigpipe.agency/agency-ai-policies/netconcepts<a href="https://bigpipe.agency/agency-ai-policies/netconcepts">Our AI policy in the agency AI policy library</a>Read on October 25, 2026 from www.marketingspeak.com/wp-content/uploads/2026/02/Netconcepts-Content-Team-Generative-AI-Use-Guidelines.pdf. The quoted words belong to Netconcepts and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.