Agency AI policy library
Whitehat's AI policy, read and compared
A clear list of what it does not do with AI, a five-step review that ends in client approval, and HubSpot's AI as an approved tool.
“While AI enhances our capabilities, every piece of work we deliver is crafted and reviewed by our experienced team members.”Read the policy on whitehat-seo.co.uk
- Agency
- SEO and content agency
- Country
- United Kingdom
- Published as
- policy page
- Policy date
- January 2025
- Tells clients
- Tells clients up front
- Read in full
- October 25, 2026
What it commits to, in its own words
5 of the 8 commitments the library compares. Each is ticked only because the policy states it as Whitehat's own practice; the words under it are quoted from the policy.
- Human review
- “While AI enhances our capabilities, every piece of work we deliver is crafted and reviewed by our experienced team members.”
- Tells clients up front
- “we'll always communicate clearly about our AI usage.”
- A promise to be open: how other agencies word it
- Client data rule
- “What We Don't Do With AI … Process sensitive client data through unauthorized AI tools”
- Says what AI never does
- “What We Don't Do With AI … Make autonomous decisions about client strategy”
- Names its tools
- “HubSpot's native AI capabilities”
Tools named: HubSpot
Not stated in the policy as we read it
- Ownership and originality. Addresses copyright, ownership, originality checks, or consent for using a person's image or voice.
- Named owner. Names the person, role or group accountable for how the agency uses AI.
- Client can limit AI. Clients can limit or exclude AI on their work, or the agency follows the client's own AI rules.
Policies to read next
- NetconceptsSEO and content agency · 7 of 8 commitmentsWriting guidelines for an SEO agency: a per-client AI-use questionnaire, clients can ban AI, and AI never writes an entire first draft.
- MahlabSEO and content agency · 7 of 8 commitmentsAn Australian content agency's policy mapped to government AI principles: client consent before client data enters AI, no imitation of an artist's style.
- TouchlineSEO and content agency · 4 of 8 commitmentsWritten deliverables come from its editorial team, not AI; anything AI-generated gets source and brand checks; no confidential information goes into AI tools.
- Aha Media GroupSEO and content agency · 4 of 8 commitmentsA healthcare content agency: AI for research, ideas and outlines, human editors have the final review, plagiarism and AI-detection checks, no proprietary data in open AI.
From Whitehat?
If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:
https://bigpipe.agency/agency-ai-policies/whitehat<a href="https://bigpipe.agency/agency-ai-policies/whitehat">Our AI policy in the agency AI policy library</a>Read on October 25, 2026 from whitehat-seo.co.uk/ai-usage-policy. The quoted words belong to Whitehat and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.