Agency AI policy library
Touchline's AI policy, read and compared
Written deliverables come from its editorial team, not AI; anything AI-generated gets source and brand checks; no confidential information goes into AI tools.
“We have a brilliant editorial team and any written content we deliver to clients will come from them, not ChatGPT.”Read the policy on touchline.com
- Agency
- SEO and content agency
- Published as
- policy page
- Policy date
- Not stated
- Tells clients
- Tells clients up front
- Read in full
- October 30, 2026
What it commits to, in its own words
4 of the 8 commitments the library compares. Each is ticked only because the policy states it as Touchline's own practice; the words under it are quoted from the policy.
- Human review
- “Anything generated using AI (at any point in our production process) will undergo thorough human review and editing, such as source-checking, brand guidelines alignment and quality assessment.”
- Tells clients up front
- “We believe in demystifying AI magic by providing our clients with a clear understanding of how these technologies enhance our collaboration and how we're planning to use them on a project.”
- Before AI is used: how other agencies word it
- Client data rule
- “We don't input any confidential information into AI tools and only use tools with strong privacy and security controls.”
- Says what AI never does
- “We have a brilliant editorial team and any written content we deliver to clients will come from them, not ChatGPT.”
Not stated in the policy as we read it
- Ownership and originality. Addresses copyright, ownership, originality checks, or consent for using a person's image or voice.
- Named owner. Names the person, role or group accountable for how the agency uses AI.
- Client can limit AI. Clients can limit or exclude AI on their work, or the agency follows the client's own AI rules.
- Names its tools. Names the specific AI tools the agency uses or has approved.
Policies to read next
- MahlabSEO and content agency · 7 of 8 commitmentsAn Australian content agency's policy mapped to government AI principles: client consent before client data enters AI, no imitation of an artist's style.
- NetconceptsSEO and content agency · 7 of 8 commitmentsWriting guidelines for an SEO agency: a per-client AI-use questionnaire, clients can ban AI, and AI never writes an entire first draft.
- WhitehatSEO and content agency · 5 of 8 commitmentsA clear list of what it does not do with AI, a five-step review that ends in client approval, and HubSpot's AI as an approved tool.
- Column FiveSEO and content agency · 5 of 8 commitmentsContent agency's ethics code: names every AI tool used if asked, gets permission before proprietary data meets a model, and adopts each client's AI rules.
From Touchline?
If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:
https://bigpipe.agency/agency-ai-policies/touchline<a href="https://bigpipe.agency/agency-ai-policies/touchline">Our AI policy in the agency AI policy library</a>Read on October 30, 2026 from touchline.com/our-ai-policy. The quoted words belong to Touchline and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.