Agency AI policy library
Kuno Creative's AI policy, read and compared
An inbound agency's 'where we draw the line' list: no confidential data in unapproved tools, human review of deliverables, rights checked on AI imagery, people make hiring decisions.
“We don’t use AI to create final client deliverables without human review.”Read the policy on kunocreative.com
- Agency
- Marketing agency
- Published as
- policy page
- Policy date
- Not stated
- Tells clients
- Not stated
- Read in full
- October 30, 2026
What it commits to, in its own words
4 of the 8 commitments the library compares. Each is ticked only because the policy states it as Kuno Creative's own practice; the words under it are quoted from the policy.
- Human review
- “We don’t use AI to create final client deliverables without human review.”
- Client data rule
- “We never upload confidential or proprietary information into unapproved AI tools.”
- Says what AI never does
- “We don't use AI to make final hiring, promotion, compensation, or other personnel decisions.”
- Ownership and originality
- “We always verify rights before using AI-generated imagery, video, or content.”
Not stated in the policy as we read it
- Tells clients. Tells clients how AI was used: up front, or whenever a client asks.
- Named owner. Names the person, role or group accountable for how the agency uses AI.
- Client can limit AI. Clients can limit or exclude AI on their work, or the agency follows the client's own AI rules.
- Names its tools. Names the specific AI tools the agency uses or has approved.
Policies to read next
- FirebrandMarketing agency · 8 of 8 commitmentsNamed people own each deliverable, nothing is made entirely by AI, no confidential material goes into LLMs, and AI use is explained on request.
- Good2bSocialMarketing agency · 6 of 8 commitmentsNever sends anything written entirely by AI, keeps AI away from website code, legal agreements and client strategy, and approves Jasper as its tool.
- Heinz MarketingMarketing agency · 5 of 8 commitmentsFormal staff-wide policy: no PII in AI tools, data minimisation, copyright clearance of all AI content, misuse handled through disciplinary procedures, reviewed annually.
- JPLMarketing agency · 7 of 8 commitmentsClient data goes only into AI tools contractually barred from training on it, IP is discussed before lightly edited AI output, and deepfakes are ruled out.
From Kuno Creative?
If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:
https://bigpipe.agency/agency-ai-policies/kuno-creative<a href="https://bigpipe.agency/agency-ai-policies/kuno-creative">Our AI policy in the agency AI policy library</a>Read on October 30, 2026 from www.kunocreative.com/ai-policy. The quoted words belong to Kuno Creative and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.