Agency AI policy library
MiniMatters's AI policy, read and compared
A video producer that never generates words an interviewee did not say, raises any AI content with the client up front, and human-checks AI captions.
“We do not generate speech that a person we interviewed did not say.”Read the policy on minimatters.com
- Agency
- Production company
- Published as
- policy page
- Policy date
- September 29, 2026
- Tells clients
- Tells clients up front
- Read in full
- October 26, 2026
What it commits to, in its own words
6 of the 8 commitments the library compares. Each is ticked only because the policy states it as MiniMatters's own practice; the words under it are quoted from the policy.
- Human review
- “We will use AI-captioning in our videos with a human check on the captions to ensure their quality.”
- Tells clients up front
- “we will communicate up front with our clients about their own AI policies and any AI-generated content being considered for a video project”
- Before AI is used: how other agencies word it
- Client data rule
- “To respect that and stop AI applications from using such proprietary information, we will turn off such “use my information to train the model” features.”
- Says what AI never does
- “We have no plans to use AI video editing software or apps”
- Ownership and originality
- “We do not generate speech that a person we interviewed did not say.”
- Client can limit AI
- “we will communicate up front with our clients about their own AI policies and any AI-generated content being considered for a video project, so that they can have agency in the decision”
Not stated in the policy as we read it
- Named owner. Names the person, role or group accountable for how the agency uses AI.
- Names its tools. Names the specific AI tools the agency uses or has approved.
Policies to read next
- WASHProduction company · 7 of 8 commitmentsA post-production house: consent first for synthetic voices and faces, one named person accountable per project, and clients can opt out of AI entirely.
- A ProductionsProduction company · 3 of 8 commitmentsAnimation studio keeps storytelling, performance and artistic vision human, and uses only AI trained on licensed or synthetic data in final productions.
- Banner DayCreative and branding agency · 7 of 8 commitmentsA naming and branding studio's versioned policy: every AI-assisted output reviewed, the founder oversees AI governance, and client contracts checked for AI limits first.
- Evolving Media & DesignCreative and branding agency · 6 of 8 commitmentsCanadian RGD-certified design studio posting a policy its association requires; logos and branding are hand-made, never AI-generated; clients told when AI creates elements.
From MiniMatters?
If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:
https://bigpipe.agency/agency-ai-policies/minimatters<a href="https://bigpipe.agency/agency-ai-policies/minimatters">Our AI policy in the agency AI policy library</a>Read on October 26, 2026 from minimatters.com/ai-policy/. The quoted words belong to MiniMatters and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.