Agency AI policy library
WASH's AI policy, read and compared
A post-production house: consent first for synthetic voices and faces, one named person accountable per project, and clients can opt out of AI entirely.
“A named member of our team is responsible for AI use on every project.”Read the policy on wash.co.uk
- Agency
- Production company
- Country
- United Kingdom
- Published as
- policy page
- Policy date
- Not stated
- Tells clients
- Tells clients up front
- Read in full
- October 25, 2026
What it commits to, in its own words
7 of the 8 commitments the library compares. Each is ticked only because the policy states it as WASH's own practice; the words under it are quoted from the policy.
- Human review
- “Every frame, edit and mix that leaves our facility is checked and signed off by a person.”
- Tells clients up front
- “we will tell you what was used and why, so you can make informed decisions, including any disclosures you may owe to your own audiences, broadcasters or platforms.”
- Whenever AI is used: how other agencies word it
- Client data rule
- “We will never upload client footage, audio, scripts, unreleased content or any confidential project material to public or consumer generative AI tools, where data may be retained or used to train models.”
- Says what AI never does
- “We do not produce deceptive synthetic media”
- Ownership and originality
- “We will not create synthetic voices, faces, performances or digital doubles, or alter a performer's likeness using AI, without explicit, informed and documented consent from the individual or their representatives”
- Named owner
- “A named member of our team is responsible for AI use on every project.”
- Client can limit AI
- “If you would prefer no generative AI be used on your project at all, simply let us know and we will work accordingly.”
Not stated in the policy as we read it
- Names its tools. Names the specific AI tools the agency uses or has approved.
Policies to read next
- MiniMattersProduction company · 6 of 8 commitmentsA video producer that never generates words an interviewee did not say, raises any AI content with the client up front, and human-checks AI captions.
- A ProductionsProduction company · 3 of 8 commitmentsAnimation studio keeps storytelling, performance and artistic vision human, and uses only AI trained on licensed or synthetic data in final productions.
- Banner DayCreative and branding agency · 7 of 8 commitmentsA naming and branding studio's versioned policy: every AI-assisted output reviewed, the founder oversees AI governance, and client contracts checked for AI limits first.
- FirebrandMarketing agency · 8 of 8 commitmentsNamed people own each deliverable, nothing is made entirely by AI, no confidential material goes into LLMs, and AI use is explained on request.
From WASH?
If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:
https://bigpipe.agency/agency-ai-policies/wash<a href="https://bigpipe.agency/agency-ai-policies/wash">Our AI policy in the agency AI policy library</a>Read on October 25, 2026 from wash.co.uk/ai-policy. The quoted words belong to WASH and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.