Agency AI policy library
New Perspective Marketing's AI policy, read and compared
Tells clients how AI is used, refuses AI work 'in the style of' public figures, and needs permission before AI imitates any person.
“We openly communicate how we use AI to generate content and provide our clients with a clear understanding of the process.”Read the policy on npws.net
- Agency
- Marketing agency
- Published as
- policy page
- Policy date
- Not stated
- Tells clients
- Tells clients up front
- Read in full
- October 25, 2026
What it commits to, in its own words
5 of the 8 commitments the library compares. Each is ticked only because the policy states it as New Perspective Marketing's own practice; the words under it are quoted from the policy.
- Human review
- “We review and assess AI-generated content to ensure it meets quality standards”
- Tells clients up front
- “We openly communicate how we use AI to generate content and provide our clients with a clear understanding of the process.”
- A promise to be open: how other agencies word it
- Client data rule
- “We don't use AI tools to collect, analyze, or use personal information without proper consent and disclosure.”
- Says what AI never does
- “AI can allow you to create “in the style” of public figures; as a policy, we do not do that in our company.”
- Ownership and originality
- “employees should not use AI to impersonate any person without their expressed permission.”
Not stated in the policy as we read it
- Named owner. Names the person, role or group accountable for how the agency uses AI.
- Client can limit AI. Clients can limit or exclude AI on their work, or the agency follows the client's own AI rules.
- Names its tools. Names the specific AI tools the agency uses or has approved.
Policies to read next
- FirebrandMarketing agency · 8 of 8 commitmentsNamed people own each deliverable, nothing is made entirely by AI, no confidential material goes into LLMs, and AI use is explained on request.
- Good2bSocialMarketing agency · 6 of 8 commitmentsNever sends anything written entirely by AI, keeps AI away from website code, legal agreements and client strategy, and approves Jasper as its tool.
- Heinz MarketingMarketing agency · 5 of 8 commitmentsFormal staff-wide policy: no PII in AI tools, data minimisation, copyright clearance of all AI content, misuse handled through disciplinary procedures, reviewed annually.
- JPLMarketing agency · 7 of 8 commitmentsClient data goes only into AI tools contractually barred from training on it, IP is discussed before lightly edited AI output, and deepfakes are ruled out.
From New Perspective Marketing?
If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:
https://bigpipe.agency/agency-ai-policies/new-perspective-marketing<a href="https://bigpipe.agency/agency-ai-policies/new-perspective-marketing">Our AI policy in the agency AI policy library</a>Read on October 25, 2026 from www.npws.net/responsible-ai. The quoted words belong to New Perspective Marketing and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.