Agency AI policy library
Recognition PR and Marketing's AI policy, read and compared
A short policy: a human always oversees AI use, and the agency explains how AI was used on any content whenever a client asks.
“we will explain to the best of our knowledge how AI has been used (if at all) to produce content any time a client asks.”Read the policy on recognition.com.au
- Agency
- PR and communications agency
- Country
- Australia
- Published as
- policy page
- Policy date
- Not stated
- Tells clients
- Explains when a client asks
- Read in full
- October 26, 2026
What it commits to, in its own words
2 of the 8 commitments the library compares. Each is ticked only because the policy states it as Recognition PR and Marketing's own practice; the words under it are quoted from the policy.
- Human review
- “We will always have a human in the loop to oversee the use of AI in the work we produce.”
- Explains when a client asks
- “we will explain to the best of our knowledge how AI has been used (if at all) to produce content any time a client asks.”
- When the client asks: how other agencies word it
Not stated in the policy as we read it
- Client data rule. A concrete rule on what client confidential or personal information may go into an AI tool.
- Says what AI never does. Names work the agency does not hand to AI (strategy, final creative, publishing, and the like).
- Ownership and originality. Addresses copyright, ownership, originality checks, or consent for using a person's image or voice.
- Named owner. Names the person, role or group accountable for how the agency uses AI.
- Client can limit AI. Clients can limit or exclude AI on their work, or the agency follows the client's own AI rules.
- Names its tools. Names the specific AI tools the agency uses or has approved.
Policies to read next
- Fink & FuchsPR and communications agency · 6 of 8 commitmentsA German PR agency: sensitive data only in EU-hosted AI under its control (it names Langdock), and no idea runs through AI start to finish.
- HMA Public RelationsPR and communications agency · 4 of 8 commitmentsA one-page policy every staffer signs: review by the account lead and then the principal, paid no-training AI tools, and disclosure to clients.
- JBP AssociatesPR and communications agency · 6 of 8 commitmentsAI on client work is always agreed with the client first, new AI tools are vetted for data, IP and liability, and senior leadership owns the policy.
- PAN CommunicationsPR and communications agency · 4 of 8 commitmentsPR agency's five-pillar 'PAN Pact': every client receives its internal AI policy, NDAs extend to generative AI, client materials stay in enterprise tools.
From Recognition PR and Marketing?
If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:
https://bigpipe.agency/agency-ai-policies/recognition-pr-and-marketing<a href="https://bigpipe.agency/agency-ai-policies/recognition-pr-and-marketing">Our AI policy in the agency AI policy library</a>Read on October 26, 2026 from www.recognition.com.au/ai-policy/. The quoted words belong to Recognition PR and Marketing and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.