Agency AI policy library
Stream Creative's AI policy, read and compared
Dated May 2023: six principles that spell STREAM, a list of what AI is used for, and a promise that clients know when and how AI is used.
“Our valued clients and partners will know when and how AI is being used in marketing activities.”Read the policy on streamcreative.com
- Agency
- Marketing agency
- Country
- United States
- Published as
- policy page
- Policy date
- May 12, 2023
- Tells clients
- Tells clients up front
- Read in full
- October 25, 2026
What it commits to, in its own words
1 of the 8 commitments the library compares. Each is ticked only because the policy states it as Stream Creative's own practice; the words under it are quoted from the policy.
- Tells clients up front
- “Our valued clients and partners will know when and how AI is being used in marketing activities.”
- Whenever AI is used: how other agencies word it
Not stated in the policy as we read it
- Human review. A person reviews, edits or approves AI-assisted work before the client sees it or it goes live.
- Client data rule. A concrete rule on what client confidential or personal information may go into an AI tool.
- Says what AI never does. Names work the agency does not hand to AI (strategy, final creative, publishing, and the like).
- Ownership and originality. Addresses copyright, ownership, originality checks, or consent for using a person's image or voice.
- Named owner. Names the person, role or group accountable for how the agency uses AI.
- Client can limit AI. Clients can limit or exclude AI on their work, or the agency follows the client's own AI rules.
- Names its tools. Names the specific AI tools the agency uses or has approved.
Policies to read next
- Arc IntermediaMarketing agency · 5 of 8 commitmentsSplits what AI helps with from what it never does (publishing, strategy), keeps client data out of public tools, and lists the tools it uses.
- Elm MarketingMarketing agency · 4 of 8 commitmentsBrief client notice: AI writes copy, edits designs and transcribes; only public information goes in; clients can opt out, with deliverable pricing adjusted.
- EvenboundMarketing agency · 6 of 8 commitmentsLists its approved tools by name, says when AI shaped content, never shares client data with AI without consent, and stops AI on request.
- FirebrandMarketing agency · 8 of 8 commitmentsNamed people own each deliverable, nothing is made entirely by AI, no confidential material goes into LLMs, and AI use is explained on request.
From Stream Creative?
If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:
https://bigpipe.agency/agency-ai-policies/stream-creative<a href="https://bigpipe.agency/agency-ai-policies/stream-creative">Our AI policy in the agency AI policy library</a>Read on October 25, 2026 from www.streamcreative.com/ai-policy. The quoted words belong to Stream Creative and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.