Agency AI policy library
Whole Whale's AI policy, read and compared
A digital agency for nonprofits: AI output is a first draft, a human editor signs off anything public, and prompts avoid naming living artists.
“AI-generated work is considered a first not final draft.”Read the policy on wholewhale.com
- Agency
- Marketing agency
- Published as
- policy page
- Policy date
- 2026
- Tells clients
- Tells clients up front
- Read in full
- October 26, 2026
What it commits to, in its own words
3 of the 8 commitments the library compares. Each is ticked only because the policy states it as Whole Whale's own practice; the words under it are quoted from the policy.
- Human review
- “a human editor is always required before creating a public-facing resource.”
- Tells clients up front
- “Any written or visual content created by Whole Whale may have been assisted by artificial intelligence in adherence with our stated AI policies.”
- A standing statement: how other agencies word it
- Ownership and originality
- “we will respect the work of authors and artists when designing prompts to avoid directly using living artists in prompts.”
Not stated in the policy as we read it
- Client data rule. A concrete rule on what client confidential or personal information may go into an AI tool.
- Says what AI never does. Names work the agency does not hand to AI (strategy, final creative, publishing, and the like).
- Named owner. Names the person, role or group accountable for how the agency uses AI.
- Client can limit AI. Clients can limit or exclude AI on their work, or the agency follows the client's own AI rules.
- Names its tools. Names the specific AI tools the agency uses or has approved.
Policies to read next
- FirebrandMarketing agency · 8 of 8 commitmentsNamed people own each deliverable, nothing is made entirely by AI, no confidential material goes into LLMs, and AI use is explained on request.
- Good2bSocialMarketing agency · 6 of 8 commitmentsNever sends anything written entirely by AI, keeps AI away from website code, legal agreements and client strategy, and approves Jasper as its tool.
- Gravity GlobalMarketing agency · 5 of 8 commitmentsContract addendum: AI used by default unless the SOW prohibits it; client owns AI-assisted deliverables, but the agency disclaims infringement and client holds it harmless.
- Heinz MarketingMarketing agency · 5 of 8 commitmentsFormal staff-wide policy: no PII in AI tools, data minimisation, copyright clearance of all AI content, misuse handled through disciplinary procedures, reviewed annually.
From Whole Whale?
If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:
https://bigpipe.agency/agency-ai-policies/whole-whale<a href="https://bigpipe.agency/agency-ai-policies/whole-whale">Our AI policy in the agency AI policy library</a>Read on October 26, 2026 from wholewhale.com/who-we-are/ai-policy/. The quoted words belong to Whole Whale and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.