Agency AI policy library
ThinkProfits's AI policy, read and compared
A short do and do-not list: no AI testimonials, logos or full campaigns, and every AI output reviewed by the team.
“AI is strictly implemented as a tool with intentional input from our clients' brands, established strategies, and marketing objectives. All AI-generated output undergoes thorough team review.”Read the policy on thinkprofits.com
- Agency
- SEO and content agency
- Published as
- policy page
- Policy date
- Not stated
- Tells clients
- Not stated
- Read in full
- October 25, 2026
What it commits to, in its own words
3 of the 8 commitments the library compares. Each is ticked only because the policy states it as ThinkProfits's own practice; the words under it are quoted from the policy.
- Human review
- “All AI-generated output undergoes thorough team review.”
- Client data rule
- “How We Do NOT Use AI … Share data or any sensitive company information”
- Says what AI never does
- “How We Do NOT Use AI … Create testimonials”
Not stated in the policy as we read it
- Tells clients. Tells clients how AI was used: up front, or whenever a client asks.
- Ownership and originality. Addresses copyright, ownership, originality checks, or consent for using a person's image or voice.
- Named owner. Names the person, role or group accountable for how the agency uses AI.
- Client can limit AI. Clients can limit or exclude AI on their work, or the agency follows the client's own AI rules.
- Names its tools. Names the specific AI tools the agency uses or has approved.
Policies to read next
- MahlabSEO and content agency · 7 of 8 commitmentsAn Australian content agency's policy mapped to government AI principles: client consent before client data enters AI, no imitation of an artist's style.
- NetconceptsSEO and content agency · 7 of 8 commitmentsWriting guidelines for an SEO agency: a per-client AI-use questionnaire, clients can ban AI, and AI never writes an entire first draft.
- TouchlineSEO and content agency · 4 of 8 commitmentsWritten deliverables come from its editorial team, not AI; anything AI-generated gets source and brand checks; no confidential information goes into AI tools.
- WhitehatSEO and content agency · 5 of 8 commitmentsA clear list of what it does not do with AI, a five-step review that ends in client approval, and HubSpot's AI as an approved tool.
From ThinkProfits?
If the policy has changed or we misread it, write to hello@bigpipe.agency and we will read it again and update this page. To point clients or prospects to how your policy compares, link to this page:
https://bigpipe.agency/agency-ai-policies/thinkprofits<a href="https://bigpipe.agency/agency-ai-policies/thinkprofits">Our AI policy in the agency AI policy library</a>Read on October 25, 2026 from thinkprofits.com/ai-policy/. The quoted words belong to ThinkProfits and are quoted to show what its policy says; our coding is free to reuse under CC BY 4.0 with a link to this page. How we chose and coded the policies: the agency AI policy library.